The Paradox of Choice and Our Cavalry Collection

Have you ever stood in a grocery store and stared at twenty different jars of jam debating which one to bring home? That debate is something known as choice paralysis. While our society has taught us that choices give us freedom, too many choices can lead to feelings of paralysis rather than liberation. This is known as the Paradox of Choice, and psychologist Barry Schwartz has written an entire book about how this sensation of having too many choices can lead to stress, anxiety, and freezing up.

If you’re buying a gift for someone else, choice paralysis may be especially prominent because you may not know their preferences. This is where our Cavalry collection truly shines. Not only do our Cavalry products ship more quickly than our hand-sewn products, ensuring they get to your house in time for the birthday or holiday you’re buying them for, but the limited color choices available ensure you are choosing one of our most popular color combinations.

In wars, the cavalry is the quick-moving infantry that you call on in a moment’s notice. Our cavalry collection is equally ready to go in a pinch, perfectly suited to your needs. With the same power and beautiful craftsmanship as our regular goods at a discounted cost, ready to go at a moment’s notice, this collection is sure to bring you from shaking your head in confusion to nodding in satisfaction.